NPD reported on Wednesday that the holiday season sales will be “bigger than last year’s record,” with the average price of new PC accessories topping $300, with the best-selling computer tablet accessories and the best selling computer laptops leading the pack.
The company also expects a record number of laptops in stores for the first time in over a decade.
As we continue to move closer to the holiday shopping season, we are seeing record levels of holiday sales in all segments of the market, said Steve Smith, NPD Group chief consumer insights officer.
That is great news for consumers and retailers alike.NPD also noted that there were 5.9 million PCs sold last year, a 17% increase from 2016.
That represents a 31% increase over 2015, and is the second-largest year-over-year increase since NPD began tracking sales in the mid-1990s.
This is driven by an overall uptick in PCs sold in the U.S.
The NPD report also showed that the average cost of a new laptop was $349, a 25% increase year over year.
That’s a huge jump from $245 in 2015, which was a year after NPD started tracking laptop prices.
In 2017, the average new laptop cost $1,200.
The average cost for a new tablet is currently $400.
As for the new iPad, NPA expects it to have a “record year” with “a record number” of tablet units shipped, up from just 7,600 in 2017.NPA expects tablet sales to “perform to its full potential” by year-and-a-half.NPS data also showed a “very good” year for mobile phones, with NPA predicting the market for smartphones to grow “significantly” from just over 9,000 units shipped in 2017 to more than 12,000 in 2018.
The NPA also expects smartphone sales to grow to $1.5 trillion, and that will “result in the greatest revenue growth in U.K. smartphone market history.”
The NPA’s report comes on the heels of a report released on Wednesday from IDC that showed a record-setting holiday season for the PC market.
The report showed that PC shipments grew from 9.3 million units in 2017, to 10.6 million units last year.
It also said the average retail price of PC hardware was $329.
The total number of PCs sold was up 27% from 2015, while the average sales price was up 22%.
The report also noted a decline in mobile phone sales, as more people turned to tablets and smartphones as their primary computing devices.