Lenovo laptops are a luxury item that many people find hard to resist.
But with prices on the rise, they’re increasingly becoming a reality for many people who can’t get enough of their computers.
“We’re seeing people with laptops that cost $1,000 or more in a couple of years,” said John Jaffe, senior research analyst with market research firm IDC.
“We’ve seen it in the U.S. in the past couple of quarters, but in Europe, it’s definitely ramping up.”
The price tag for Lenovo laptops is climbing.
In the past six months, the price of a 13-inch model has climbed to $1.99, up from $1 in the first quarter.
Prices for the 13- and 15-inch models are also climbing.
“There are people who buy a laptop for the entertainment value,” Jaffe said.
“They’re more into the performance of the laptop.
They want to have it be a full-fledged desktop computer and they’re more comfortable using that laptop.”
Laptops and other consumer electronics are a big part of the equation for the trend.
For instance, a $1 million computer with a 5,400mAh battery can run on about 500mAh of power, according to Jaffe.
A MacBook Air that costs $1-million and has an Nvidia GeForce graphics processor can run for more than 1,000mAh of battery.
“Laptons and other PCs are getting more powerful and are becoming more and more affordable,” said Brian Waddell, chief executive officer of the Internet of Things firm Trusted Computing.
“If you have a notebook and a laptop, then the price is going to come down because you don’t need that much power.”
A laptop that costs less than $1 is less expensive than a laptop that cost more than $2,000.
However, some people are willing to pay more for a computer that has more features than their typical laptop, said Waddel.
“The laptop is a better value for the money, but the value of the computing experience comes from the computing,” he said.
“If you’re not having the same computing experience as a laptop you’re buying a laptop.
If you’re getting a laptop with a great battery life and a nice display and a good screen, then it’s a better buy.”